Do your long-term customers know everything about you?
Most business owners would agree that selling to existing customers is easier than finding new ones. Yet many companies squander potential sales to long-term customers because they don’t create awareness of all their products or services. Learn everything you can about your best customers’ missions, plans and operations. Also, instruct your sales staff to regularly ask about whether customers would be interested in products or services they’ve never bought. Our firm can help you identify your strongest revenue sources and provide further ideas for enhancing them.